For the launch edition of Powder Retreats, distribution was focussed solely on the UK market. For the 2012 edition, Powder Retreats will be launched into 15 countries encompassing some 3,500 prestige locations. At the same time production will increase to 35,000 copies to guarantee the truly global reach we aspire to.
Last season many featured hotels and chalets used Powder Retreats to entice their own visitor client base and this in turn has opened unique opportunities for all featured accommodation to reach targeted guaranteed high sending skiers from all over the world.